This Bristol Brand Story Video was created to drive emotional engagement through empathically intelligent video production.
Our commercial video helps us to dive into the “why” of the incredible Claire Morris at Be Well in Business Bristol and Bath. This company cares so so much about its clients and the stress management training and support you get is world-class.
This Video Business card is now their most important means of communicating to their potential clients, to create trust and build an emotional connection to drive engagement.
Why does video marketing work?
A Bristol Brand Story Video is the perfect way to create a personality for your company and your brand, enabling you to connect with your viewer and earn their trust. 90% of users say that product videos are helpful in the decision process. The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust. And trust translates to sales.
Video boosts conversion rates
The video should be seen as an investment – according to HubSpot, including video on a landing page can increase conversions by 80%! Watching a compelling presenter in a video can absolutely influence buying behaviour and persuade a visitor to convert into a lead (or a lead to convert into a customer!), as opposed to simply reading the same information alone. Conveying the right emotions through video is a powerful selling tool! Plus, they can serve as built-in tutorials or testimonials, depending on the angle you’re going for.